Five Ways to Support Self-Published Authors

“What is the best way to support you?” I’ve received this question many times and want to provide a detailed answer.

There are millions of fantastic books out there. Reading and supporting them all is impossible (I wish I could). But through the process of becoming a self-published author, I learned there are a few things that are more helpful than others. I did not create this list. This is information I have found through research.    

1. Word of mouth

This is the strongest way to support Indie authors. Words are powerful and spread like fire. Of course, this requires obtaining the author’s work. When you do—tell your friends about it, tell your family about it, tell your co-workers. If you didn’t like the story, keep it in mind for someone you think may like it. Give it as a gift. Request it for your book club. Keep it visible while reading it. Talk about it on social media. Which leads to . . .

2. Social media

Follow the author on their Social Media platforms they are on (Bluesky, Instagram, Facebook, Tumblr, etc.). Join their newsletter if they have one (I’m working on it!). These have an algorithm that pushes content to other users. When you comment or share the author’s posts, you are increasing their chances of reaching a new audience. If the author has an event coming up or sale—share! An example is if you receive the author’s book in the mail, snap a picture and post it on Instagram with #bookstagram and tell everyone how eager you are to read it.

3. Where to purchase the book

An indie author will be overjoyed if you purchased their book. Regardless of where you purchased it. This supports them not only financially but gives them a morale boost as well.

The best way is from the indie author. Either by buying it in person at events or through their website (this is available after the book’s release).

The second-best way is to find it or order it at your local Indie Bookstore. Not only does this support the author, but the bookstore as well. You can use Indiebound.org, request it in person, or email the bookstore with the title, author name, or ISBN.

The third-best way is Amazon. But this is only for reviews and selling monikers. If you wish to give a review on Amazon, having a “verified purchaser” tag on the review gives it more weight.

4. Request the book from your library

When you request a book at your library, not only does this give the author a sale, but it also opens opportunities for them to do events.

5. Write a review

Reviews are often a part of the “do I read this?” checklist. As readers, we judge the cover, back story blurb, the map (maybe that’s just me), and look at what reviews say to see if we want to pick up the book. When the book has over 25 positive reviews, it has a higher chance of being picked up by a new reader. The review doesn’t need to be critical. A blurb about what characters and parts of the story you loved along with a rating can go a long way. They also don’t have to be positive. If you read the book, didn’t like it, it still helps the author to write a three-star or two-star review, and give an honest and constructive review that states what you liked and what fell short. This way, new readers can see that someone read it and liked some elements, even if there is room for improvement. This also tells the author they need to strengthen their writing in those weak areas.

This is no way a complete guide. I hope this helps answer questions, and offers ideas to help Indie Authors.

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